TattooID: Papa K’s First Endorsement Deal

The first seven days of February, I’m talking about my love for DLG.  It seems appropriate that endorse a new product aimed at keeping her safe. 


I’ve been blogging for about three years now.  I think I’m allowed to consider myself somewhat vested in the blogging “industry”.  I have a decent following, I’ve guest posted for several established bloggers within the “community” and Jenny McCarthy follows me on Twitter (SWEET!).  Some people may stop there but I still think there’s room to grow.  I feel pretty good about myself and where this blog is going.

But, for a long while, I was discouraged at my ability to acquire one thing: an endorsement deal.

Now…  I’m not talking about getting paid millions to write about Nike, Sunny Delight, The Situation, Planters Peanuts or Hooters.  Well… maybe on second thought that is what I’m talking about because millions of dollars sounds pretty nice but I know that’s not going to happen within the next 48 hours (more than likely).

But that’s besides the point…

My blog happened to catch the eye of one particular teen entrepreneur named Steven Gordon who shot me an email.  Steven wanted to work me in a partnership with him where he would send me some free samples of his product and I would write about what I thought of them.

I was flattered.  Without really taking too much of a second thought I wholeheartedly agreed.

It was only after agreeing that I checked out his product website he provided in his email.

It seems that young Steven Gordon is doing quite a bit more with his life at age 18 than I’ve done in my 31 years further proving I really am a huge loser.

Steven has a company called “TattooID” that makes customizable, temporary tattoos that parents can place on their kids to help identify them in the event they get lost.  It sounds simple yet incredibly brilliant at the same time.  Hell… he’s even met the President regarding his company!

That’s Steven on the far right.  He’s also got a great video on his website that I wasn’t able to get correctly posted on this blog where he speaks directly to the President about his product!  Check it out.

He’s been featured on his local news station as well as various other forms of media.

If you’re any kid (like my kid) who loves temporary tattoos, then this is a way to ensure that in the rare, yet incredibly gut-wrenching moment where you happen to lose track of your kid in the mall, at the amusement park or at your next rave then your child will have a way to find his or her way back to you.

How does it work?  Well… it’s certainly not a child leash.  I’ll show you.

Steven was nice enough to send me a few personalized tattoos of which DLG was more than happy to put on:

DLG: TattooID’s new spokesgirl

Moments after the application

The tattoo reads: “My name is S.K.  If I’m lost, please call 800-PAPAKROX” (That’s not my real phone number… I only wish it was)

You’ll notice that only your childs initials are given as a means to protect them and your phone number is given so a call can be made the minute he or she is found.  You may remember as a child having your parents put a piece of paper in your pocket with their contact information before going on a school field trip, etc… this is just a more radical way of doing it.

Now, I was instructed by Steven to “place the tattoo in a secure location where they are easily accessible and not openly visible like under a t-shirt sleeve”.  I quite simply flubbed that instruction by placing the tattoo on the back of her hand… but I think it serves the same purpose. 

I did however have to remove the tattoo I had placed on her forehead:

And her nose:


Up to this point, the next logical step would be to lose DLG at the mall and see if anyone called me.  Alas, I was not willing to take this endorsement THAT far but I trust in an instance (God forbid) where it did happen then the TattooID would live up to what I imagine it was created for: to get my daughter back in my arms AS FAST AS POSSIBLE.

I think these tattoos have the potential to be one of those things all of us look at (like Post-It notes) in twenty years and be like, “Why the hell didn’t I think of that?”  It is so simple, yet so incredibly smart… especially for an 18-year-old high school kid with no kids of his own.

If you’re interested in purchasing some of these for your kids, Steven has a various number of templates you can personalize.  The tattoos are priced very modestly (with free shipping!) in sets of ten.

I am also conducting a giveaway for one lucky reader.  All you have to do is comment on this post and you’ll be entered to win your own personalized TattooID’s for your kid(s).  Once a winner is chosen then I’ll contact you for the information you’d like on your TattooID.

When it comes to securing your child’s safety, reassuring your mind with one of these really helps.

Oh… and DLG had something to say about her TattooID’s:

You can check out everything you want to know about TattooID’s on Stevens website.

And you can also follow the progress of TattooID on Twitter and Facebook.


21 responses to “TattooID: Papa K’s First Endorsement Deal

  1. Great post today, do you allow guest post?

  2. What an awesome compilation to read about Steven, Chris and Story! You three are doing a great job promoting this product!

  3. Very cool idea!

  4. plus, it gives kidnappers the fastest possible way to contact you regarding their ransom demands!

  5. Pingback: Tweets that mention TattooID: Papa K’s First Endorsement Deal « Who Is Papa K? --

  6. ok, this makes SO much more sense than writing my phone number on Violet’s thigh in Sharpie. Which I *totally* did this summer when we went to an amusement park. So, please enter me. I have 3 children, and they dread the Sharpies.

  7. I have a question. How easy are they to remove? I know it couldn’t be that hard since you put two one her face! 🙂 But, really. I’m curious. They seem like the sort of thing you’d use for a day trip to the zoo or something, someplace where there are a bunch on strangers but not probably suitable for a week long vacation — thus, you’d need a supply of them for more than a day at a time, right? I know, I’m being confusing. Sorry. It’s still early.

    • Well… if you familiar with temporary tattoos you know it’ll take a minute for them to totally stick to your skin. The one I put on DLG’s forehead was only there long enough for me to take a picture and then I peeled it off. The one on her hands stayed quite well after giving a minute or two to completely dry. Then, when it came time for her evening bath, they washed off fairly easily without TOO much hard scrubbing. I don’t think an individual one is supposed to be used for more than one day. You’d probably want to stick a new one on every day.

  8. Great idea. That young man is incredibly smart and enterprising. As you said, I wish I had thought of this idea. I would love to be entered into your drawing as I have a son who I just know will wander off someday. I know how you feel about child leashes, and I totally agree with you, but I swear this kid needs one sometimes. A tattoo would probably be better.

  9. Love this idea! U never mentioned it tonight!

  10. My child is going to make you and Mindy rich one day, she is so talented in front of the camera! I wanted to get some tattoo ids after seeing her video and I dont even have kiddos. 🙂

  11. What a great idea! I will be looking into them!

  12. I’m all about shameless self-promotion.


  13. What an awesome idea! Please enter me. Story is just as cute as can be too!!

  14. Pingback: TattooID on Papa K’s blog! | TattooID

  15. Pingback: Passing The Torch « Who Is Papa K?

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